Our Products
A rice variety for every market
From premium aged Basmati to everyday Non-Basmati staples and regional specialty rice, we process and pack every order to meet international export standards. Specifications below are indicative commercial ranges — the final contract specification and lab COA always prevail.
Variety and processing form are different. For example, 1121 is a variety; Steam, Sella, and Golden Sella are processing forms. When requesting a quote, please specify variety + process + broken % + moisture + purity — see our processing forms glossary below.
Premium Range · India
Basmati Rice
Long-grain, aromatic rice sourced from India's GI-tagged Basmati-growing belt, processed to preserve length, texture, and fragrance.
India's Basmati GI zone covers Punjab, Haryana, Himachal Pradesh, Uttarakhand, Delhi, specified districts of western Uttar Pradesh, and specified districts of Jammu & Kashmir. APEDA reports 6.52 million MT of Basmati exports in FY 2025–26.
Pusa Basmati 1121
Punjab, Haryana & Uttarakhand, India (Basmati GI zone)
Premium export variety; the benchmark grade for biryani and pulao.
Common forms: Steam, Sella, Golden Sella, Raw
- Grain Profile
- Extra-long slender
- Grain Length
- 8.2–8.5 mm raw
- Elongation
- ~20–22 mm+ on cooking
- Aroma
- High
Pusa Basmati 1509
Punjab, Haryana & Uttarakhand, India (Basmati GI zone)
Premium/value Basmati from a faster-maturing crop cycle.
Common forms: Steam, Sella, Golden Sella, Raw
- Grain Profile
- Extra-long slender
- Grain Length
- ~8.3–8.5 mm raw
- Elongation
- ~18–20 mm on cooking
- Aroma
- High / medium
Pusa Basmati 1718
Punjab, Haryana & Uttarakhand, India (Basmati GI zone)
Premium export variety; an improved line on 1121.
Common forms: Steam, Sella, Golden Sella, Raw
- Grain Profile
- Extra-long slender
- Grain Length
- ~8.3–8.4 mm raw
- Elongation
- ~16–18 mm+ on cooking
- Aroma
- High
Pusa Basmati 1401 (PB-6)
Punjab, Haryana & Uttarakhand, India (Basmati GI zone)
Premium/value Basmati with strong characteristic aroma.
Common forms: Steam, Sella, Golden Sella, Raw
- Grain Profile
- Long slender
- Grain Length
- ~7.8 mm raw
- Elongation
- ~18–19 mm on cooking
- Aroma
- Strong
Pusa Basmati 1692
Punjab, Haryana & Uttarakhand, India (Basmati GI zone)
Commercial Basmati bred with a quality/yield focus.
Common forms: Steam, Sella, Golden Sella, Raw
- Grain Profile
- Extra-long slender
- Grain Length
- ~8.2 mm+ raw
- Elongation
- Good
- Aroma
- Good
Pusa Basmati 1847
Punjab, Haryana & Uttarakhand, India (Basmati GI zone)
Improved PB-1509 line, bred for disease resistance.
Common forms: Steam, Sella, Golden Sella, Raw
- Grain Profile
- Extra-long slender (PB-1509 type)
- Elongation
- Good
- Aroma
- Good
Pusa Basmati 1885
Punjab, Haryana & Uttarakhand, India (Basmati GI zone)
Improved PB-1121 line with strong aroma.
Common forms: Steam, Sella, Golden Sella, Raw
- Grain Profile
- Extra-long slender (PB-1121 type)
- Elongation
- Good
- Aroma
- Strong
Pusa Basmati 1886
Punjab, Haryana & Uttarakhand, India (Basmati GI zone)
Improved PB-1401/PB-6 line.
Common forms: Steam, Sella, Golden Sella, Raw
- Grain Profile
- Long slender (PB-1401/PB-6 type)
- Elongation
- Good
- Aroma
- Good
Pusa Basmati-1 (PB-1)
Punjab, Haryana & Uttarakhand, India (Basmati GI zone)
Established, long-running export Basmati.
Common forms: Raw, Steam, Sella
- Grain Profile
- Long slender
- Grain Length
- ~7.4–7.5 mm raw
- Elongation
- ~16–17 mm on cooking
- Aroma
- Aromatic
Traditional Basmati 370
Punjab, Haryana & Dehradun belt, India (Basmati GI zone)
The original desi Basmati; a traditional/premium niche offering.
Common forms: Raw, Steam, Sella
- Grain Profile
- Long slender
- Grain Length
- ~6.5–7.0 mm raw
- Elongation
- Good
- Aroma
- Very aromatic
CSR-30
Punjab & Haryana, India (Basmati GI zone)
Traditional/specialty Basmati.
Common forms: Raw, Steam, Sella
- Grain Profile
- Long slender
- Grain Length
- ~7 mm class
- Elongation
- Good
- Aroma
- Aromatic
HBC-19 (Taraori Basmati)
Haryana & Punjab, India (Basmati GI zone)
Traditional Basmati, well established in export markets.
Common forms: Raw, Steam, Sella
- Grain Profile
- Long slender
- Grain Length
- ~6.8–7.0 mm class
- Elongation
- Good
- Aroma
- Aromatic
Typical commercial Basmati export offers target moisture around 12–13% max and broken around 1–2% max, but exact tolerances vary by buyer, processor, and destination. Grain length and elongation also vary by processing form and lot — confirm against the lot's lab COA.
Everyday Range · India
Non-Basmati Rice
Consistent, high-volume varieties for retail, institutional, and bulk food-processing buyers.
APEDA identifies Sona Masuri, Ponni, HMT, IR-64, Kolam, Kalanamak, Jeera Samba, and Swarna among notable non-Basmati export types. Non-Basmati is a major export category, often sold on price, cooking performance, and buyer-specific specification.
Sona Masuri (Sona Masoori)
South & Central India
Everyday premium staple across South and Central India.
Common forms: Steam, Raw
- Grain Profile
- Medium
- Grain Length
- ~5.0 mm
- Aroma
- Low–medium
Ponni
Tamil Nadu, South India
Household and staple-market rice across South India.
Common forms: Raw, Parboiled
- Grain Profile
- Medium
- Grain Length
- ~5.5 mm
- Aroma
- Low
IR-64
Pan-India
Large-volume commodity variety, a staple export grade.
Common forms: Raw, Parboiled/Sella
- Grain Profile
- Long
- Grain Length
- ~6.0 mm
- Aroma
- Low
IR-8
Pan-India
Commodity grade for the food-service segment.
Common forms: Raw, Steam
- Grain Profile
- Long
- Grain Length
- ~6.0 mm
- Aroma
- Low
Swarna (MTU-7029)
West Bengal, Odisha & Andhra Pradesh, India
Mass-market variety in strong demand across South/East Asia and Africa.
Common forms: Raw, Parboiled
- Grain Profile
- Medium
- Grain Length
- ~5.0–5.5 mm
- Aroma
- Low
PR-11
North India
Value long-grain rice from North India.
Common forms: Raw, Steam, Sella
- Grain Profile
- Long slender
- Grain Length
- ~6.8–7.0 mm class
- Aroma
- Low
PR-14
North India
Value long-grain rice from North India.
Common forms: Raw, Steam, Sella
- Grain Profile
- Long slender
- Grain Length
- ~6.8–7.0 mm class
- Aroma
- Low
Sharbati
North India
Value aromatic/long-grain segment.
Common forms: Raw, Steam
- Grain Profile
- Long slender
- Grain Length
- ~6.7–7.0 mm class
- Aroma
- Mild
Sugandha
North India
Value aromatic segment, positioned between Basmati and plain long grain.
Common forms: Raw, Steam, Sella
- Grain Profile
- Long slender aromatic
- Grain Length
- ~7.0–7.5 mm class
- Aroma
- Aromatic
HMT
Domestic & regional trade, India
Widely traded in domestic and regional markets.
Common forms: Raw, Steam
- Grain Profile
- Medium
- Grain Length
- ~5.0–5.5 mm
- Aroma
- Mild
Kolam
West & South India
Household staple across West and South India.
Common forms: Raw, Steam
- Grain Profile
- Medium/slender
- Grain Length
- ~5.0–5.5 mm
- Aroma
- Mild
Ponni Parboiled
Tamil Nadu, South India
Bulk/staple-market parboiled grade.
Common forms: Parboiled
- Grain Profile
- Medium
- Grain Length
- ~5.5 mm
- Aroma
- Low
Permal
Pan-India
Bulk commodity rice.
Common forms: Raw, Parboiled
- Grain Profile
- Medium/long
- Grain Length
- ~5.5–6.0 mm class
- Aroma
- Low
Masuri (Samba Masuri)
South India
Everyday rice across South India.
Common forms: Raw, Steam
- Grain Profile
- Medium
- Grain Length
- ~5.0–5.5 mm
- Aroma
- Mild
Specialty, Aromatic & GI Rice · India
Regional & Specialty Rice
Products that can command a premium when origin, GI identity, authenticity, and consistent quality are documented — typically smaller-volume, higher-margin orders.
Kalanamak (Kala Namak)
Uttar Pradesh, India
Traditional aromatic rice; a specialty/premium offering.
- Grain Profile
- Short/medium aromatic
Jeera Samba
Tamil Nadu / South India
Biryani/specialty grade prized for strong aroma.
- Grain Profile
- Small, short aromatic
Gobindobhog
West Bengal, India
Premium regional grain central to Bengali cuisine.
- Grain Profile
- Short, small aromatic
Katarni
Bihar, India
GI/traditional specialty rice.
- Grain Profile
- Short/medium aromatic
Joha
Assam, India
Traditional aromatic specialty rice.
- Grain Profile
- Small aromatic
Mushk Budji
Jammu & Kashmir, India
Premium traditional specialty rice.
- Grain Profile
- Short aromatic
Chak Hao (Black Rice)
Manipur, India
Specialty grain with functional-food positioning.
- Grain Profile
- Black/pigmented
Nagri Dubraj
Chhattisgarh, India
Traditional/GI specialty rice.
- Grain Profile
- Short/medium aromatic
Adam Chini
Uttar Pradesh, India
Traditional specialty rice.
- Grain Profile
- Short aromatic
Badshah Bhog
Chhattisgarh, India
Traditional specialty rice.
- Grain Profile
- Short aromatic
Vishnu Bhog
Chhattisgarh, India
Traditional specialty rice.
- Grain Profile
- Short aromatic
Jeeraphool
Chhattisgarh, India
Traditional specialty rice.
- Grain Profile
- Small aromatic
Palakkadan Matta
Kerala, India
Staple/regional red rice with GI recognition.
- Grain Profile
- Medium, red/parboiled
Kerala Matta (Red Rice)
Kerala, India
Parboiled staple, popular in regional and health-focused markets.
- Grain Profile
- Medium, red
Red Rice (Regional)
Multiple regions, India
Specialty/nutrition-focused red rice from various regional origins.
- Grain Profile
- Medium/long/short
Black Rice (Regional)
Multiple regions, India
Premium/specialty grain, positioned for health-food and gourmet buyers.
- Grain Profile
- Pigmented
Glossary
Processing & Product Forms
The same variety can be supplied in several processing forms — each with different cooking behaviour, shelf life, and market fit.
| Form | What It Means | Applicable Varieties | Typical Market |
|---|---|---|---|
| Raw / White Milled | Milled rice without parboiling. | Most varieties | Everyday retail, food service, export |
| Steam Rice | Steam-treated paddy/rice before milling, depending on process. | Basmati & Non-Basmati | Better grain integrity; export/retail |
| Sella / Parboiled | Paddy parboiled before milling. | Basmati & Non-Basmati | Firm cooked grain; bulk/export |
| Golden Sella | Golden-colour parboiled product. | Especially Basmati | Premium export; biryani |
| Brown Rice | Husk removed; bran layer retained. | Many varieties | Whole-grain/specialty |
| Broken Rice | Broken kernels separated during milling. | All varieties | Food processing, starch, brewing/food-service |
| Idli / Idly Rice | Short/medium rice suited to fermented batters. | South Indian varieties | Idli/dosa processing |
Beyond India
Global Sourcing Network
Alongside our own Indian range, our sourcing network can procure the following rice types from their origin countries for importers who need a wider catalogue.
Thailand
Thai Jasmine Rice (Hom Mali)
Soft, fragrant long-grain rice, one of the world's most traded aromatic rice types.
Vietnam
Vietnamese White Rice (5%, 15%, 25% broken)
Competitively priced long-grain white rice, a high-volume staple across Asia and Africa.
Pakistan
Pakistani Super Basmati
Aromatic long-grain basmati grown in Pakistan's Punjab region, widely sold in Gulf and UK markets.
United States
US Long Grain & Calrose Rice
Consistent, mechanically farmed long- and medium-grain rice from the southern US and California.
Italy
Arborio & Carnaroli Rice
Starchy short-grain rice varieties used specifically for risotto, popular with European importers.
Japan / East Asia
Japonica (Sushi) Rice
Short-grain, sticky-textured rice suited for sushi and East Asian cuisine.
Cambodia
Cambodian Fragrant Rice (Phka Rumduol)
Award-winning aromatic long-grain rice, an emerging premium origin in Southeast Asia.
Myanmar
Myanmar Long Grain Rice
Low-cost long-grain rice grown in the Irrawaddy delta, in strong demand across Africa.
Availability and pricing for internationally sourced rice depend on season and origin-country supply — please contact us for current sourcing status on any specific type.
Private Label & OEM
We pack it under your brand, not just ours
Alongside our own brand, Yash Traders offers full private-label and OEM packaging services — so importers and distributors can bring Basmati and Non-Basmati rice to their shelves under their own brand name.
Packaging
Flexible packaging for every order size
We offer a range of packaging formats to suit retail, institutional, and bulk container shipments — including private-label runs.
- 1 kg, 5 kg, 10 kg, 25 kg, and 50 kg retail & bulk bags
- PP woven bags, jute bags, and BOPP laminated bags
- Vacuum-sealed and non-woven packaging on request
- Private labeling and custom branding for importers
- Container-wise bulk loading (FCL) for large export orders
Need a custom quote, sample, or private-label mockup?
Share your requirements and our export team will get back to you with pricing, sample availability, and shipment timelines.